{"id":30563,"date":"2023-12-13T10:04:28","date_gmt":"2023-12-13T10:04:28","guid":{"rendered":"https:\/\/ani.pt\/about-our-brand\/"},"modified":"2024-11-06T16:01:58","modified_gmt":"2024-11-06T16:01:58","slug":"about-our-brand","status":"publish","type":"page","link":"https:\/\/ani.pt\/en\/about-our-brand\/","title":{"rendered":"About our brand"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; parallax=&#8221;on&#8221; background_video_mp4=&#8221;https:\/\/ani.pt\/wp-content\/uploads\/2024\/05\/NOVO_SOBRE_A_NOSSA_MARCA.mp4&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_margin_tablet=&#8221;||-77px||false|false&#8221; custom_margin_phone=&#8221;||-81px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;200px||200px||false|false&#8221; custom_padding_tablet=&#8221;150px||150px||true|false&#8221; custom_padding_phone=&#8221;150px||150px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/ani.pt\/wp-content\/uploads\/2024\/05\/ani-agenda-de-inovacao-nova-imagem-bg.png&#8221; height=&#8221;20px&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||||false|false&#8221; custom_padding_tablet=&#8221;15px||0px||false|false&#8221; custom_padding_phone=&#8221;15px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;80%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;80%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code module_class=&#8221;breadcrumbs-module&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span><span><a href=\"https:\/\/ani.pt\/en\/\">Homepage<\/a><\/span><\/span>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;#ff5869&#8243; header_font_size=&#8221;4.5em&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_font_size_tablet=&#8221;4.5em&#8221; header_font_size_phone=&#8221;3.5em&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>ABOUT OUR BRAND<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#3dbdc0&#8243; divider_weight=&#8221;6px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;4%&#8221; width_tablet=&#8221;20%&#8221; width_phone=&#8221;25%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;|||649px|false|false&#8221; custom_margin_tablet=&#8221;|||135px|false|false&#8221; custom_margin_phone=&#8221;|||115px|false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;2560px&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;80%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/ani.pt\/wp-content\/uploads\/2023\/12\/a-nossa-marca.jpg&#8221; title_text=&#8221;our brand&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-3px||||false|false&#8221; animation_style=&#8221;bounce&#8221; border_radii=&#8221;on|400px|400px|400px|400px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|103px|||false|false&#8221; custom_padding_tablet=&#8221;40px|0px|||false|false&#8221; custom_padding_phone=&#8221;|0px|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#2a3163&#8243; text_font_size=&#8221;1.3em&#8221; ul_font=&#8221;DM Sans||||||||&#8221; custom_margin=&#8221;45px||47px||false|false&#8221; custom_margin_tablet=&#8221;-29px||-1px||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;1.3em&#8221; text_font_size_phone=&#8221;1.3em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>The standards manual is a document that defines the proper use of the image of an entity, organization or even a product. Normally, these rules are applied to various graphic elements, such as the logo, signatures, lettering, colors and symbols. In normal cases, a standards manual should explain:  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#666666&#8243; text_font_size=&#8221;1.3em&#8221; ul_font=&#8221;DM Sans||||||||&#8221; custom_margin=&#8221;-29px||-1px||false|false&#8221; custom_margin_tablet=&#8221;15px||-1px||false|false&#8221; custom_margin_phone=&#8221;15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;1.3em&#8221; text_font_size_phone=&#8221;1.3em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><span><strong style=\"color: #2a3163;\">The construction of the logo<\/strong> (relationships between the different elements);<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#666666&#8243; text_font_size=&#8221;1.3em&#8221; ul_font=&#8221;DM Sans||||||||&#8221; ul_font_size=&#8221;1em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><span><strong style=\"color: #2a3163;\">What are the minimum dimensions<\/strong> to be respected in order to keep the logo legible?<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#666666&#8243; text_font_size=&#8221;1.3em&#8221; ul_font=&#8221;DM Sans||||||||&#8221; ul_font_size=&#8221;1em&#8221; custom_margin=&#8221;-39px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><span><strong style=\"color: #2a3163;\">The colors used in the logo<\/strong>, color systems used (PANTONE) and alternative systems (CMYK), namely digital systems (RGB and Hexadecimal);<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#666666&#8243; text_font_size=&#8221;1.3em&#8221; ul_font=&#8221;DM Sans||||||||&#8221; ul_font_size=&#8221;1em&#8221; custom_margin=&#8221;-37px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><span><strong style=\"color: #2a3163;\">How the logo behaves<\/strong> on colored backgrounds, in black and white applications and on photographic backgrounds;<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#666666&#8243; text_font_size=&#8221;1.3em&#8221; ul_font=&#8221;DM Sans||||||||&#8221; ul_font_size=&#8221;1em&#8221; custom_margin=&#8221;-40px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><strong style=\"color: #2a3163;\">What typeface(s) are used<\/strong> for the various graphic supports created in order to guarantee uniformity in the institution&#8217;s communication.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;80%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;80%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;2px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||on||||&#8221; text_font_size=&#8221;1.3em&#8221; link_font=&#8221;|700|||||||&#8221; link_text_color=&#8221;#7d55c7&#8243; link_font_size=&#8221;1.3em&#8221; custom_margin=&#8221;|||14px|false|false&#8221; link_option_url=&#8221;https:\/\/ani.pt\/sobre-a-nossa-marca\/&#8221; link_option_url_new_window=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/ani.pt\/wp-content\/uploads\/2024\/10\/AF-ANI-BRANDBOOK_Externo.pdf\" target=\"_blank\" rel=\"noopener\">ANI standards manual  [PDF]<\/a><\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;ANI logo %91ZIP%93&#8243; url=&#8221;https:\/\/ani.pt\/wp-content\/uploads\/2023\/12\/ani_logotipo.zip&#8221; url_new_window=&#8221;on&#8221; image=&#8221;https:\/\/ani.pt\/wp-content\/uploads\/2023\/11\/ani-download-file-btn.png&#8221; alt=&#8221;Download Logo&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; image_icon_width_tablet=&#8221;32px&#8221; image_icon_width_phone=&#8221;30px&#8221; image_icon_width_last_edited=&#8221;on|tablet&#8221; module_id=&#8221;sobre-a-nossa-marca&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;DM Sans|700|||||||&#8221; header_text_color=&#8221;#666666&#8243; header_font_size=&#8221;1.3em&#8221; header_line_height=&#8221;1.2em&#8221; body_font_size=&#8221;1em&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; link_option_url=&#8221;https:\/\/ani.pt\/wp-content\/uploads\/2023\/12\/ani_logotipo.zip&#8221; link_option_url_new_window=&#8221;on&#8221; header_font_size_tablet=&#8221;1.3em&#8221; header_font_size_phone=&#8221;1em&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; body_font_size_tablet=&#8221;1.3em&#8221; body_font_size_phone=&#8221;1.3em&#8221; body_font_size_last_edited=&#8221;on|tablet&#8221; custom_css_blurb_image=&#8221;position: absolute;||right:0;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span><span><a href=\"https:\/\/ani.pt\/en\/\">Homepage<\/a><\/span><\/span>ABOUT OUR BRANDThe standards manual is a document that defines the proper use of the image of an entity, organization or even a product. Normally, these rules are applied to various graphic elements, such as the logo, signatures, lettering, colors and symbols. In normal cases, a standards manual should explain: The construction of the logo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30564,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categorias-de-pagina":[665],"class_list":["post-30563","page","type-page","status-publish","has-post-thumbnail","hentry","categorias-de-pagina-about-ani"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ABOUT OUR BRAND | ANI<\/title>\n<meta name=\"description\" content=\"The standards manual is a document that defines the proper use of the image of an entity, organization or even a product, learn more at ANI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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