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The standards manual is a document that defines the proper use of the image of an entity, organization or even a product. Normally, these rules are applied to various graphic elements, such as the logo, signatures, lettering, colors and symbols. In normal cases, a standards manual should explain:

• The construction of the logo (relationships between the different elements);

• What are the minimum dimensions to be respected in order to keep the logo legible?

• The colors used in the logo, color systems used (PANTONE) and alternative systems (CMYK), namely digital systems (RGB and Hexadecimal);

• How the logo behaves on colored backgrounds, in black and white applications and on photographic backgrounds;

• What typeface(s) are used for the various graphic supports created in order to guarantee uniformity in the institution’s communication.